| Title | Bonds Re-Loved |
| Agency | Leo Burnett |
| Campaign | Bonds Re-Loved |
| Advertiser | Bonds |
| Brand | Bonds |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Lingerie, Underwear, Pajamas |
| Story | The fashion industry is famous for generating waste. That’s why Bonds, one of Australia’s most iconic brands, created its Re-Loved range using 45 per cent recycled material. To launch the range in a sustainable way, the brand "re-loved" old ads instead of creating new ones. Bonds’ most famous ads from the last 100 years were repurposed to create an entirely digital campaign, without creating a big carbon footprint. One of the original models even returned to approve the process. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Jason Williams |
| Creative Director | Daniel Pizzato |
| Art Director | Stacey Karayannis |
| Agency Producer | Eliza Malone |
| Business Director | Lauralee Cuzner |
| Copywriter | Ellie Dunn |
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