| Title | Feet |
| Agency | Duda Propaganda |
| Campaign | Poor Kids - ESPN |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | June 2005 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | |
| Market | Brazil |
| Creative Director | Marcelo Kertesz |
| Creative Director | Alexandre Lucas |
| Creative Director | Ricardo Braga |
| Copywriter | Alexandre Lucas |
| Art Director | Felipe Raposo |
| Typographer | Felipe Raposo |
| Account Supervisor | Marcio Leone |
| Advertiser's Supervisor | Paul Leal |
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