Canadian Cheese - "Mia & Morton"

DDB Canada

DDB Canada Toronto, Canada

Awards

4605

Brand: Canadian Cheese
Country: Canada

Advertiser: Dairy Farmers of Canada

Title	Mia & Morton
Agency	DDB Canada
Campaign	Mia & Morton
Advertiser	Dairy Farmers of Canada
Brand	Canadian Cheese
Date of First Broadcast/Publication	2018
Business Sector	Food
Philosophy	Rather than tread the well-worn ‘traditionally crafted, artisanal quality’ story typical of cheese advertising, Dairy Farmers of Canada shares a new story for Canadian cheese. Inspired by a mosaic of traditions, peoples and tastes, The agency created ‘Mia & Morton’, a short, animated film about a creative young cheese-maker and her traditional dad. Spanning the period where Mia grows from child to young woman, Morton's creatively crafted cheeses perennially come up just a little short at the annual international cheese championship. The music Production company re-imagined the classic Fleetwood Mac track "Don't Stop," with a simpler cover performed by Canadian folk sensation Rose Cousins. The film’s emotional soundtrack emulates the journey the family undergoes over the years. As the song builds, with inspiration from Mia and family pet Monty, the cheese-makers persevere together, bringing home a momentous grand prize.
Media Type	Television
Length	219 seconds
Chief Creative Officer	Cosmo Campbell
Executive Creative Director	Paul Wallace
Copywriter	Evan Wallis
Art Director	Dean Hamann
Agency Producer	Julia Morris
Agency Producer	Tracy Haapamaki
Music Production Company	Grayson Matthews, Toronto
Music Supervisor	The Supergroup
Music Composer	Grayson Matthews
Music Composer	Rose Cousins
Music Director	Mark Domitric
Audio House Producer	Kelly McCluskey
Music Performed By	Rose Cousins
Song Title	Don't Stop