Martín Jalfen
Director at REVERSE
Madrid, Spain
TitleAltos Infusionado
Agency
Campaign Altos Infusionado
Advertiser Pernod-Ricard
Brand Olmeca Tequila
Date of First Broadcast/Publication 2023 / 11
Business Sector Spirits, Fortified Wines
Philosophy The Argentine agency and Pernod Ricard's House of Tequila presented their first joint project for the launch campaign of Altos infusionado, an innovation in the tequila category for the Mexican market. Shot by Martin Jalfen for Primo Mexico, the campaign puts wit and humor front and center.
Media Type Television
Length
Market Mexico
Production Company
Director

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