Title | Altos Infusionado |
Agency | Grey Group Argentina |
Campaign | Altos Infusionado |
Advertiser | Pernod-Ricard |
Brand | Olmeca Tequila |
Date of First Broadcast/Publication | 2023 / 11 |
Business Sector | Spirits, Fortified Wines |
Philosophy | The Argentine agency and Pernod Ricard's House of Tequila presented their first joint project for the launch campaign of Altos infusionado, an innovation in the tequila category for the Mexican market. Shot by Martin Jalfen for Primo Mexico, the campaign puts wit and humor front and center. |
Media Type | Television |
Length | |
Market | Mexico |
Production Company | Primo México |
Director | Martín Jalfen |