Energy Star - "Static Electricity House"

DDB Seattle

DDB Seattle Seattle, United States

4369

Title	Static Electricity House
Agency	DDB Seattle
Campaign	Static Electricity House
Advertiser	Alliance to Save Energy
Brand	Energy Star
Posted	July 2001
Product	Energy Saving Appliances
Business Sector	Environmental & Ecological Issues
Philosophy	To combat this problem, DDB Seattle employed two unique strategies. First, we created a disarmingly humorous television spot that ran counter to the serious nature of most other PSA's. Second, the PSA was distributed on CD in a specially-designed brochure meant to entice and encourage station managers across the country to review and ultimately play the spot at appropriate times.
Problem	The PSA is a great solution for a non-profit client with a mass media message but no money to disseminate it. However, it's one thing to create a PSA; getting it aired is an entirely different matter. Television stations are constantly deluged with PSA requests, and usually relegate them to ineffective timeslots.
Media Type	Television
Length	60 seconds
Market	United States
Creative Director	Laurie Fritts
Account Director	Pamela Long
Copywriter	Eric Gutierrez
Art Director	Randy Gerda
Agency Producer	Deborah Narine
Print Production Manager	Pamela Shute
Director	Gord McWatters
Production Company	Spy Films