| Title | Boy |
| Agency | DDB Seattle |
| Campaign | Imagine - Kaiser AIDS Awareness |
| Advertiser | Kaiser Family Foundation |
| Brand | AIDS Awareness |
| Posted | June 2003 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Imagine if AIDS hit your world the way it's hit other parts of the world. |
| Story | We follow a lone boy through his upscale home. It hasn't been cleaned in a while. The boy describes how one by one, each member of his family was killed by an epidemic. Words, "Imagine if AIDS hit your world the way it's hit other parts of the world". |
| Media Type | Television |
| Length | |
| Market | United States |
| Copywriter | Eric Gutierrez |
| Art Director | Randy Gerda |
| Creative Director | Eric Gutierrez |
| Creative Director | Fred Hammerquist |
| Creative Director | Randy Gerda |
| Agency Producer | Heidi Molden |
| Copywriter | John Zilly |
| Art Director | Pete Agostino |
| Agency Producer | Niki Polyocan |
| Sound Design Company | Vince Werner |
| Production Company | A Band Apart |
| Production Company Producer | Jeremy Hammond |
| Director | Neil Tardio Jr. |
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