| Title | Fries OOH |
| Agency | TBWA\PARIS |
| Campaign | Pictograms |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | April 2015 |
| Product | Iconic Products |
| Business Sector | Restaurants & Fast Food |
| Media Type | Outdoor/Out of Home |
| Creative Director | Jean-François Goize |
| Copywriter | Frank Marinus |
| Art Director | Michael Mikiels |
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