| Title | The Lion |
| Agency | TBWA Israel |
| Campaign | The Lion |
| Advertiser | Postal Authority - Israël |
| Brand | Western Union |
| Posted | October 2001 |
| Business Sector | Postal, Courier & Shipping Services |
| Story | A humoristic situation of a guy styck on a tree in the middle of the jungle when a lion is biting into his...bag. |
| Media Type | Television |
| Length | |
| Creative Director | Shaul Naftali |
| Copywriter | Shaul Naftali |
| Copywriter | Lora Rosenfeld |
| Art Director | Sigal Abbudi |
| Production Company | Gan Productions |
| Director | Eli Sverdlof |
| Production Company Producer | Gustavo Nadel |
| Agency Producer | Gustavo Nadel |