Nike - "The Conductor"

Wieden + Kennedy

Wieden + Kennedy Portland, United States

Awards

5210

Brand: Nike
Country: United States

Advertiser: Nike

Title	The Conductor
Agency	Wieden + Kennedy
Campaign	The Conductor
Advertiser	Nike
Brand	Nike
Date of First Broadcast/Publication	2016 / 3
Business Sector	Apparel, Fashion & Footwear
Story	As Kobe Bryant’s 20-year pro basketball career concludes this evening in Los Angeles, Bryant playfully orchestrates a symphony of cheers and jeers in Nike’s new film, “The Conductor,” which illustrates the athlete’s polarizing effect among players, coaches and fans, whom many have loved and others have loved to hate. Cameos in the new film, directed by Mark Romanek and developed in partnership with Wieden+Kennedy Portland, include Hall-of-Fame coach Phil Jackson, 10-time All-Star and Los Angeles native Paul Pierce, former world champion Rasheed Wallace, a flustered Benny the Bull and passionate fans representing nine basketball teams. “The Conductor” continues the love-hate theme surrounding Bryant, established by Nike Basketball last Thursday and leading into Mamba Day today. This tribute illustrates how hate has manifested into respect and admiration for Bryant. It began with Nike athletes across multiple sports wearing black and gold shoes as a symbolic tribute to Bryant’s golden career fading to black.
Media Type	Digital
Length	90 seconds
Soundtrack	"I've Been Loving You Too Long To Stop Now" by Otis Redding
Production Company	Anonymous Content
Director	Mark Romanek
Executive Producer	SueEllen Clair
Creative Director	Ryan O'Rourke
Creative Director	Alberto Ponte
Music Company / Composer	Beacon Street Studios
Arranger	John Nau
Arranger	Andrew Feltenstein
Editing Company	Exile Editorial
Editor	Eric Zumbrunnen