Doctors of the World - "Reality Xmas"

McCann London

McCann London London, United Kingdom

Awards

11217

This ad is part of the ACT Responsible Collection

Brand: Doctors of the World
Country: United Kingdom

Advertiser: Doctors of the World

Title	Reality Xmas
Brief	#RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways.
Agency	McCann London
Campaign	Xmas Card
Advertiser	Doctors of the World
Brand	Doctors of the World
Date of First Broadcast/Publication	2016 / 11
Business Sector	Charities, Foundations, Volunteers
Story	These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk
Media Type	Case Study
Length	120 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Creative Director	Mike Oughton
Copywriter	Matt Searle
Art Director	baba molviji
Production Company	Craft / London
Head of Integrated Production	Sergio Lopez
Executive Producer	Sophie Chapman-Andrews
Art Buyer	Pam Oskam
Art Director	Dan Howarth
Print production	William Whitehead
Account Executive	Francois d'Espagnac
Business Director	AJ Coyne
Account Management	Tom Baines
Planner Director	Charlotte Walters
Planner Director	Nick O'Quinn
Editor	Blake Dixon
Agency Producer	Romina Contepomi
Sound Engineer	Christophe Gilbert