| Title | Heinz Ketchup Fraud (Film) |
| Agency | Rethink Communications Inc. |
| Campaign | Heinz Fraud Ketchup |
| Advertiser | Kraft Heinz |
| Brand | Heinz Ketchup |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Seasonings |
| Story | We launched Ketchup Fraud, an integrated campaign that called out restaurants refilling Heinz bottles with generic ketchup. It featured caught-in-the-act style assets and a twist on our tagline: Even when it isn’t Heinz, it has to be Heinz. From there, we enlisted fans to tell us which restaurants have been committing Ketchup Fraud so that we could get them the real deal. We didn’t just want to bring attention to Ketchup Fraud – we wanted to end it. |
| Media Type | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Creative Officer | Daniel Lobatón |
| Chief Strategy Officer | Sean McDonald |
| Executive Creative Director | Xavier Blais |
| Creative Director | Skye Deluz |
| Creative Director | Jacquelyn Parent |
| Copywriter | Jacquelyn Parent |
| Copywriter | Nicolas Dubois |
| Copywriter | Xavier Blais |
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