Create Not Hate - "Racist Dinosaur"

Quiet Storm

Quiet Storm London, United Kingdom

6982

This ad is part of the ACT Responsible Collection

Brand: Create Not Hate
Country: United Kingdom

Advertiser: Create Not Hate

Title	Racist Dinosaur
Agency	Quiet Storm
Campaign	Make Racism Extinct
Advertiser	Create Not Hate
Brand	Create Not Hate
Posted	October 2020
Business Sector	Human Rights
Philosophy (original language)	Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
Media Type	Web Film
Length	31 seconds
Production Company	Ridley Scott Creative Group
Creative Agency	Ridley Scott Associates
Concept	Jet Harris
Concept	Le’vaughn Smith
Production Company	The Red Brick Road
Production Company	The Mill London
Agency	Quiet Storm
Agency Contribution	Engine UK
Agency Contribution	Love or Fear
Agency	Create Not Hate
Youth outreach	Merton Council
Media Agency	Total Media
PR Agency	persuasion communication
Creative Director	Matt Davis
Creative Lead	Rania Robinson
Creative Lead	Trevor Robinson
Creative Team	Ted Smith
Creative Team	Jack Bradley
Post Production	Matthew Squires
Post Production	Kwok Fung Lam
Post Production	The Mill London
Project Manager	Summer Rozenbroek
Project Manager	Chris Muirhead-Hernandez
Youth Outreach	Mellisa Stewart
Youth Outreach	Elaine Smith
Mentor	Marley Muirhead
Mentor	Chris Medford
Mentor	Doug Redfern
Mentor	Michael Arthey
Mentor	Billel Labjaoui
Mentor	Charlie Hallam
Mentor	Paul Jordan
Mentor	Dave Dye
Mentor	Seb Jamous
Mentor	Seb Jamous
Media Placement	Mihir Haria-Shah
Media Placement	Kashif Dalvi
Media Placement	Liz Kilduff
Idea Creation	Finton Hurst
Idea Creation	Mariana Gonzalez
Creative Team	Kai Hsiung
Creative Team	Luke Scott
Creative Team	Greg Fay
Creative Team	Harry Iddon
Creative Team	Chloe Haggag