The Times & The Sunday Times - "Know Your Times"

T&Pm

T&Pm Global

4340

Brand: The Times & The Sunday Times
Country: United Kingdom

Advertiser: The Times & The Sunday Times

Title	Know Your Times
Agency	T&Pm
Campaign	Know Your Times
Advertiser	The Times & The Sunday Times
Brand	The Times & The Sunday Times
Date of First Broadcast/Publication	2021 / 5
Business Sector	Newspapers, Magazines, Books
Story	The latest campaign from The Times & The Sunday Times, developed by News UK’s dedicated agency Pulse Creative, part of The&Partnership, invites people to discover the wealth of stories and award-winning features offered with a digital subscription to the world-famous title. The integrated campaign, which will run from May 22nd to June 12th across TV, VOD, Radio, Cinema, Digital, Social and OOH is written to coincide with the easing of lockdown restrictions and the gradual reopening of society. The brand is seeking to capitalise on a shift in the public’s mindset by showing the breadth of content The Times & The Sunday Times delivers; the campaign highlights the core strengths of news, politics and hard-hitting investigations, as well as topics such as sport, the environment, fashion, food, and design. As part of the business’s focus on growing its digital subscriber base, the campaign invites the audience to ‘Get more of The Times and The Sunday Times for less than £1 a day with a digital subscription’.
Media Type	Integrated Media/360 Activation
Length	60 seconds
Sound	Jungle Studios
Agency	Pulse Creative, LLC
Executive Creative Director	Russell Ramsey
Creative Team	Andy Peel
Creative Team	Paul Alderman
Head of Design	Matt Hunt
Editor	Matt Felstead
General Manager	Benedict Pringle
Chief Strategy Officer	Matt Nixon
Business Director	Sarah Wood
Project Manager	Steve Fehrenbach
Project Manager	Sam Tranter
Media Lead	Jim Van der Meersch
Media Account Director	Will McAvoy
Agency Producer	Hannah Greene
Sound Engineer	Dominic Dew