| Title | Never |
| Agency | Grey Worldwide Melbourne |
| Campaign | Never |
| Advertiser | Transport Accident Commission TAC |
| Brand | Transport Accident Commission |
| Posted | July 2001 |
| Business Sector | Road Safety |
| Tagline | If you drink, then drive, you're a bloody idiot |
| Media Type | Television |
| Length | |
| Market | Australia |
| Art Director | Rob Dow |
| Copywriter | Nigel Dawson |
| Executive Creative Director | Rob Dow |
| Creative Director | Nigel Dawson |
| Agency Producer | Susie Cole |
| Producer | Marge McInnes |
| Director | Mat Humphrey |
| Cameraman | Simon Duggan |
| Lighting Director / Lighting | Simon Duggan |
| Editor | Drew Thompson |
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