| Title | Shark |
| Agency | Grey Group Asia Pacific |
| Campaign | Bleeding Gums - GSK |
| Advertiser | GlaxoSmithKline |
| Brand | Parodontax |
| Date of First Broadcast/Publication | 2006 / 11 |
| Business Sector | Oral Hygiene |
| Tagline | Bleeding gums? |
| Story | Parodontax raises the awareness for preventing bleeding gums. Features animals attracted to blood. |
| Philosophy | Features animals attracted to blood. |
| Problem | Brushing with Parodontax helps reduce gum bleeding. |
| Media Type | Directory Advertising |
| Market | Singapore |
| Creative Director | Koh Hwee Peng |
| Art Director | Koh Hwee Peng |
| Account Executive | Cindy Khaw |
| Creative Director | Justin Lim |
| Copywriter | Justin Lim |
| Other | Evan Lim |
| Art Director | Elsa Peck |
| Art Director | Nick Tan |
| Photographer | Ric Tang |
| Account Director | Jimmy Teo |
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