Through a symbolic representation, garbage forms an ever-growing monster, which causes terror to people. In the film, it only takes one girl to remove a single item from the terror / mass of garbage before the monster disintegrates. The film ends by stating that 'Master the Monster. Recycle - Give value to your garbage'
There’s a monster stalking the city. It grows ever larger and stronger as it moves, terrorizing unsuspecting townspeople and causing destruction in its wake. If the frightened city dwellers only looked closer, however, they would see that the monster is weaker than it seems–because it is made of their own household waste. And there’s one easy way to conquer the beast: recycle. It is well-documented that the world has a trash problem, which as the ad suggests, may seem as overwhelming as a towering monster. The issue is particularly acute in Greece, which has a low recycling rate of 19% compared to the European Union’s average of 46%. On top of that, 75% of Greek municipal waste ends up in landfills, while only 23% of EU waste does. “The Monster” campaign from the Region of Attica and the Association of Municipalities of Attica (EDSNA)—a region of Greece that encompasses the capital of Athens—illustrates the scale of the nation’s trash problem and encourages Greeks to recycle more. In the ad, the giant creature intimidates everyone but a young girl, who defeats it by removing a single piece of trash from its body and deciding to recycle it. The message: mastering the monster of garbage is as simple as recycling household waste.