Guido Uhle
Client Services Director at Opel
Frankfurt am Main, Germany
TitleNight-Active
Title (original language)Macht Ihre verstopfte Nase die Nacht zum Tag
Agency
Campaign Night-active
Advertiser GlaxoSmithKline
Brand Otriven
Date of First Broadcast/Publication 2016 / 2
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Philosophy In the video the Saatchi & Saatchi creatives skilfully reverse the usual train of thought that
consumers are used to from pharmaceutical advertising, and show what happens when the
product for once is not being used: because of a congested nose the protagonist can’t sleep, so
he gets up and starts a rapid and funny chain reaction, leaving a trail of destruction behind. 
Media Type Web Film
Length
Creative Director
Creative Director
Client Services Director
Account Director
Planning Supervisor
Head of Creative Services
Director
Production House
Music & Sound Design
Media MediaCom Germany

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started