Title | Heck or High Water |
Agency | Carmichael Lynch |
Campaign | Unstoppable |
Advertiser | Trane |
Brand | Trane |
Posted | February 2015 |
Business Sector | Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation |
Story | Exactly how hard is it to stop a Trane? On a remote dry lake bed, our Extreme Reliability Engineers have thrown everything from falling objects to towering fire-balls to forces of nature at the legendary heating and cooling units. Watch our latest ad to see what new destructive power they’ve assembled in their unrelenting effort to find the breaking point. |
Media Type | Television & Cinema |
Length | |
Chief Creative Officer | Dave Damman |
Group Creative Director | Sheldon Clay |
Associate Creative Director | Jeff Terwilliger |
Head of Production | Joe Grundhoefer |
Managing Director | Julie Batliner |
Producer | Jon Mielke |
Business Director | Vicki Oachs |
Account Executive | Sofya Vannelli |
Project Manager | Shannon Gabrick |
Production Company | MAKE |
Director | Zach Merck |
Executive Producer | Dana Locatell |
Line Producer | Tim Mack |
Director of Photography (DOP) | Ketil Dietrichson |
Post Production | CLIP |
Editor | Erik Carlson |
Post Production | Drive Thru |