Sheldon Clay
Group Creative Director at Carmichael Lynch
Minneapolis, United States
TitleHeck or High Water
Agency
Campaign Unstoppable
Advertiser Trane
Brand Trane
PostedFebruary 2015
Business Sector Windows, Locks, Alarms, Fireplaces, Hot & Cold Ventilation
Story Exactly how hard is it to stop a Trane? On a remote dry lake bed, our Extreme Reliability Engineers have thrown everything from falling objects to towering fire-balls to forces of nature at the legendary heating and cooling units. Watch our latest ad to see what new destructive power they’ve assembled in their unrelenting effort to find the breaking point. 
Media Type Television & Cinema
Length
Chief Creative Officer
Group Creative Director
Associate Creative Director
Head of Production
Managing Director
Producer
Business Director
Account Executive Sofya Vannelli
Project Manager
Production Company
Director
Executive Producer
Line Producer
Director of Photography (DOP) Ketil Dietrichson
Post Production
Editor Erik Carlson
Post Production Drive Thru

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