Boehringer Ingelheim and Eli Lilly - "Last Voicemail"

Area 23, An IPG Health Company

Area 23, An IPG Health Company New York, United States

Awards

5690

This ad is part of the ACT Responsible Collection

Brand: Boehringer Ingelheim and Eli Lilly
Country: United States

Advertiser: Boehringer Ingelheim

Title	Last Voicemail
Agency	Area 23, An IPG Health Company
Campaign	Last Voicemail
Advertiser	Boehringer Ingelheim
Brand	Boehringer Ingelheim and Eli Lilly
Date of First Broadcast/Publication	2019
Business Sector	Health & Pharmaceutical Products
Philosophy	The film tells the story of the seemingly strained relationship between a father and daughter over a fragile bit of technology—a mobile phone. Over the course of the film, the viewer comes to understand that the “broken” device represents so much more than just a phone—it holds the cherished, last voicemail of their beloved family member who died of a cardiovascular event. The film ends by informing physicians that this story is actually quite common for patients with type 2 diabetes. A final call to action urges physicians to do more for their patients and drives to the JARDIANCE website to learn more about a lifesaving cardiovascular benefit. We targeted physicians who treat patients with type 2 diabetes. When treating type 2 diabetes, physicians have been trained to think that by bringing down blood sugar levels, they are doing all they can to appropriately manage their patients’ disease. But in reality, high blood sugar isn’t killing their patients with type 2 diabetes—cardiovascular (CV) death is. As the first medication of its kind to reduce the risk of CV death for patients with type 2 diabetes and CV disease, JARDIANCE has been leading the way in changing treatment. By showing how devastating and unpredictable CV death can be, we sought to disrupt the prescribing habits of physicians and position JARDIANCE as a necessary addition to their treatment regimen. In the United States, regularly leaving work unexpectedly can jeopardize employment, especially when client relationships and productivity are negatively impacted. This sets the emotional tone of the film and underscores the psychological dilemma of the main character.
Media Type	Digital
Length	90 seconds
Advertising Manager	Deb Nevins
Senior Account Executive	Kristina Alikhachkina
Account Manager	Renee Mellas
Account Manager	Alex Levine
Account Manager	David Barwig
Executive Creative Director	Tim Hawkey
Group Creative Director	Michael Kizilbash
Associate Creative Director	Andrea Bistany
Associate Creative Director	Ronnie Caltabiano
Copywriter	Liz Kilduff
Copywriter	Matt Benjamin
Art Director	Sam Hilty
Agency Producer	Jack Hogan
Agency Producer	Elan Schoonmaker
Production Company	Independent Media
Director	Peter Chelsom
Senior Executive Producers	Susanne Preissler
Senior Executive Producers	Liam Ahern
Director of Photography (DOP)	Peter Donahue