| Title | Life, Scripted (Board) |
| Agency |
Ogilvy Chicago
|
| Campaign |
Life, Scripted
|
| Advertiser |
The Chicago International Film Festival
|
| Brand |
The Chicago International Film Festival
|
| Date of First Broadcast/Publication |
2021 / 10
|
| Business Sector | Trade Shows, Events & Festivals
|
| Story | Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling. |
| Media Type |
Case Study
|
| Deputy Chief Creative Officer, Worldwide |
Joe Sciarrotta
|
| Executive Creative Director |
Dave Loew
|
| Executive Design Director |
Gabe Usadel
|
| Executive Creative Director |
Luis Gabriel Ramirez Arias
|
| Group Creative Director |
Hital Pandya
|
| Design Creative Director |
Connor Fleming
|
| Copywriter |
Hannah Lacava
|
| Art Director |
Summers Ford
|
| Design Director |
Lucia Vaughan
|
| Design Director |
Sho Watanabe
|
| Executive Producer |
Gayle McCormick
|
| Producer |
Mackenzi Schumann
|
