Title | All the Taste, No Bitter Endings. |
Agency | BBH LA |
Campaign | All the Taste, No Bitter Endings. |
Advertiser | Heineken |
Brand | Heineken Silver |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Beers, Ciders, Lagers |
Story | Developed by BBH USA, the campaign underscores the product’s key point of differentiation – all the taste of a bold lager with a crisper, cleaner finish, appealing to customers who enjoy highly drinkable, ‘sessionable’ brews without sacrificing any flavor – while also enabling the brand to align with cultural moments that deserve to have their own bitter endings re-written. The work is built in partnership with and on the strength of Publicis’ global relationship with Heineken through data-driven creative agency model Le Pub.The first work in the new campaign is “Viking Saga,” directed by Tim Godsall, which shows how a would-be bitter end to an epic Viking love story gets a happier conclusion with the help of Heineken® Silver. |
Media Type | Television |
Length | |
Chief Creative Officer | Erica Roberts |
Executive Creative Director | Kasia Canning |
Executive Creative Director | Estefânio Holtz |
Creative Director | Ryan Paulson |
Creative Director | Yohan Daver |
Creative Director | Sapna Ahluwalia |
Copywriter | Greg Bruce |
Art Director | Jack Graham |
Design Director | Hernan Ibanez |
Designer | Jin Kim |
Account Director | Shana Honig Horowitz |
Account Director | Cam Thomas |
Production Company | Anonymous Content |