Boots - "Bags of Joy"

The Pharm

The Pharm London, United Kingdom

Awards

3103

Brand: Boots
Country: United Kingdom

Advertiser: Boots

Title	Bags of Joy
Agency	The Pharm
Campaign	#BagsOfJoy
Advertiser	Boots
Brand	Boots
Date of First Broadcast/Publication	2021 / 11
Business Sector	Drugstores, Specialty Stores
Story	We see Joy Coleman receive a special gift from her nan, a bag that she discovers wields the power to make her Christmas truly magical. When Joy reaches into the bag, it delivers the perfect gift at every opportunity. Some surprising, others touching, but the gifts are always wonderfully fitting to the situation and the recipient, even when that happens to be Joy herself. The extraordinary protagonist of the campaign, the bag itself, serves as a clever metaphor for Boots stores up and down the country, inspiring shoppers to fill their own bags of joy with a choice of thousands of wonderful gifts and to immerse themselves in the spirit of Christmas
Philosophy	The campaign celebrates finding the perfect gift for your nearest and dearest
Media Type	Television
Length	180 seconds
Actor / Celebrity	Joy Coleman
Chief Creative Officer	Laurent Simon
Chief Transformation Officer	Karen Boswell
Business Director	Sam Phillips-Grey
Creative Team	Tom Reas
Creative Team	Liam Riddler
Senior Producer	Roz Lawson
Production Manager	Eleanor Hardcastle
Strategy Director	Nicole Frost
Associate Strategy Director	Anastasia Besson
Managing Partner	Rachel Peace
Associate Director	Emma Brogden
Production	Smuggler
Director	Tom Hooper
Production Company Producer	Nick Fewtrell
Executive Producer	Sara Wallace
Editing Company	Whitehouse Post
Offline Editor	Russell Icke
Assistant Editor	Steven Waltham
Executive Producer	Annabel Bennett
Special Effects / VFX	Barnsley
Executive Producer	James Beck
Grading/Online	Framestore
Post Production	Chris Anthony
Music	Rachel Portman
Music Composer	Rachel Portman
Sound	GPS
	Richard Donaghue
Casting	Talent Republic