| Title | Tri-Kings |
| Campaign | Tri-Kings |
| Advertiser | On AG |
| Brand | On |
| Posted | September 2023 |
| Business Sector | Sneakers / Athletic Footwear |
| Story | Ironman World Champion Gustav Iden and Olympic Champion Kristian Blummenfelt, the best-known, most photographed and fan-friendly tri-athletes in the world, are used to fighting. In On’s latest campaign, Iden and Blummenfelt are transformed into Norsemen of (Triathlon) legend and become the fearsome Viking warriors “Kristian the Unstoppable” and “Gustav the Great” in a short, Manga-style animation produced by Passion Pictures. |
| Media Type | Branded Content |
| Length | |
| Advertising Manager | Gessica Giulini |
| Advertising Manager | Feliciano Robayna |
| Creative Director | Simon Brotherson |
| Creative Producer | Olivia Hirshberg |
| Production Company | Passion Pictures |
| Animation Director | Future Power Station |
| Art Director | Future Power Station |
| Copywriter | Future Power Station |
| Producer | Louise Simpson |
| Executive Producer | Kitty Turley |
| Head of Production | Juliette Stern |
| Director | Yibi Hu |
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