| Title | New Kid |
| Brief | When a little girl from Ireland arrives at a new school in the United States, a little boy develops an instant crush on her. But how to win her heart? He finds a book of Irish poetry, Irish wild flowers, a tin whistle – apparently a traditional Irish instrument – and most importantly, some Kerrygold Irish cheese. The next day at lunch, he presents the snack and the wild flowers. And they become best friends, already. |
| Agency | Energy BBDO |
| Campaign | New Kid |
| Advertiser | Kerrygold |
| Brand | Kerrygold |
| Posted | May 2017 |
| Business Sector | Dairy Products & Eggs |
| Story | "New Kid" illustrates the lengths we'll go in order to make someone feel welcome. We meet a young boy who is swept off his feet by the arrival of an Irish girl in his American classroom. We follow him as he embarks on a journey, in search of a simple way to make her feel included and at home in her new country. The boy bravely enters unfamiliar places, at times putting his pride on the line, all in an attempt to make a connection with a stranger. Our film ends with a charming and unexpected gesture that brings two worlds together. |
| Media Type | Television & Cinema |
| Length | |
| Production Company | Biscuit Filmworks LA |
| Director | Aaron Ruell |
| Executive Producer | John Pratt |
| Chief Creative Officer | Andrés Ordóñez |
| Creative Director | Amy Ditchman |
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