| Title | CONTENT BATTLE |
| Brief | In this fast-moving spot, a man and a woman race through different TV and movie genres in an epic battle for...the TV remote. They sprint and tussle though a costume drama, a medical show, a heist, a western and a spy movie. Cut back to real life as they fight for the remote on the sofa at home. Only their son manages to separate them by grabbing the remote himself. Orange TV's hyper-rich content offer means everyone can find the show for them, resulting in a harmonious family evening. |
| Agency |
Publicis Conseil
|
| Campaign |
CONTENT BATTLE
|
| Advertiser |
Orange
|
| Brand |
ORANGE TV
|
| Posted | November 2019 |
| Business Sector | Telecommunications Services
|
| Story | At Orange TV, we have a hyper-rich content offer, combining Netflix, OCS and Canal +, allowing to make everyone agree in the family. The film showcases a battle between the father and the mother of our Orange family. It's this disagreement that our campaign is inspired by, moving quickly between series and from one film genre to another, where we fight to better reconnect each other. The mother and father chase each other through different universes that represent the various genres of our favourite TV shows, that everyone can have fun finding in this reference-packed film. Their son manages to separate them by grabbing the thing they are fighting over : the remote control. At the end, they are going to enjoy a great family evening thanks to Orange TV. |
| Problem | Orange TV is the best content offer with OCS, Netflix, Canal, BeIn, Orange VOD, etc for all the members of the family. |
| Media Type |
Television & Cinema
|
| Chief Creative Officer |
Marco Venturelli
|
| Chief Executive Officer (CEO) |
Marco Venturelli
|
| Copywriter |
Vincent Cusenier
|
| Art Director |
Lucie Valloton
|
| Executive Director |
Marie Wallet
|
| Art Director |
Anne Dauvé
|
| Production Company |
Insurrection
|
| Director |
François Rousselet
|