| Title | Interview |
| Agency | FP7/DXB - McCann Worldgroup |
| Campaign | 100 % Banana - Chiquita |
| Advertiser | Chiquita Brands L.L.C. |
| Brand | Chiquita Bananas |
| Posted | April 2007 |
| Business Sector | Fresh Vegetables, Fruits |
| Tagline | 100% Banana |
| Story | People using bananas in odd situations. |
| Philosophy | 100% Banana primarily means that Chiquita Bananas are 100% natural; but to 'be bananas' also means to be a bit crazy, we chose to convey this with the ad executions. |
| Problem | To promote bananas in an innovative way. |
| Media Type | Poster |
| Market | Lebanon, United Arab Emirates |
| Copywriter | Vincent Fichard |
| Art Director | Matthew Jones |
| Executive Creative Director | Marc Lineveldt |
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