Air Wick - "One Square Foot"

Havas New York

Havas New York New York, United States

3085

Title	One Square Foot
Agency	Havas New York
Campaign	One Square Foot
Advertiser	Reckitt Benckiser
Brand	Air Wick
Date of First Broadcast/Publication	2021 / 3
Business Sector	Household Products & Maintenance
Story	One Square Foot celebrates the partnership between Air Wick Scented Oils and World Wildlife Fund, which will reseed 1 billion square-feet of native wildflowers and grassland habitats in the Northern Great Plains over the next three years and encourage consumers to give back to nature by inspiring them to plant one square foot of wildflowers native to their local community.
Media Type	Web Film
Length	60 seconds
Chief Creative Officer	Dan Lucey
President	Tim Maleeny
Chief Strategy Officer	Tim Maleeny
Executive Creative Director	Pamela Kim
Creative Director	Jon Randazzo
Art Director	Jon Randazzo
Creative Director	E Slody
Copywriter	E Slody
Associate Creative Director	Richard Douek
Copywriter	Richard Douek
Associate Creative Director	Fernando Mattei
Art Director	Fernando Mattei
Production Company	Blinkink
Director	Catherine Prowse
Editor	Jamie Harris
Director of Photography (DOP)	Simon Jacobs