Title | Unplugged |
Agency | Leo Burnett Sydney |
Campaign | Unplugged |
Advertiser | Bonds |
Brand | Bonds Bloody Comfy Period Undies |
Posted | July 2021 |
Business Sector | Lingerie, Underwear, Pajamas |
Story | To launch its new Bloody Comfy Period Undies, Bonds is on a mission to inspire period confidence by encouraging teens to Live Life Unplugged. Leakproof, better for the planet, and bloody comfy, the undies reduce the need for disposable products, allowing people to experience periods “unplugged.” To celebrate this new, more natural way to period, Bonds enlisted Jasmin Tarasin to shoot a series of candid interviews and live performances by an all-star gang of female artists. The songs are part of ‘Unplugged’ - a bespoke acoustic-style album inspired by the artists' own period experiences. You can stream the full album here: https://open.spotify.com/album/0CySpybUuKZOkN22oFVGbo... |
Media Type | Digital |
Length | |
Production Company | Photoplay Films |
Creative Director | Michelle Walshe |
Senior Art Director | Stacey Karayannis |
Senior Copywriter | Ellie Dunn |
General Manager | Naomi Gorringe |
Account Director | Kim Thompson |
Senior Integrated Producer | Michelle Browne |
Director | Jasmin Tarasin |
On-set Director | Jessica Lewton |
Executive Producer | Oliver Lawrance |
Producer | Emma Thompson |
Line Producer | Lucy Sparke |
Director of Photography (DOP) | Katie Milwright |
DP Content | Sky Davies |
Art Director | Vanessa Cerne |
Editor | Joelle Baudet |
Post Production | White Chocolate |