Festival of Animation Berlin - "In Berlin, Only Animation Beats Reality"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

Awards

1161

Brand: Festival of Animation Berlin
Country: Germany

Advertiser: Festival of Animation Berlin

Title	In Berlin, Only Animation Beats Reality
Agency	INNOCEAN Europe
Campaign	Festival of Animation Berlin
Advertiser	Festival of Animation Berlin
Brand	Festival of Animation Berlin
Date of First Broadcast/Publication	2020
Business Sector	Advertising & Communication
Story	A woman married to the Berlin Wall, a pony going for a ride on the S-Bahn, a nudist chasing a wild boar. There’s no doubt that Berlin is home to the weirdest stories. With this in mind, for our first campaign for Festival of Animation Berlin, we had the insight: “In Berlin, only animation beats reality.”. We expressed this concept in various directions, starting with a series of animations based on true Berlin stories that debuted on the Berliner Fenster and online media. To find more true, yet weird Berlin stories, we went to the one place that has surely witnessed lots of them: the Späti – a sort of typical Berliner convenience store, originally from East Berlin. We teamed up with three extremely “hood” Spätis and brought to life their craziest true stories in a series of mini-docs. Their owners became FAB ambassadors, inspiring stickers using classic Späti phrases and were also invited to be exclusive jury members of the Späti Award – for the best Berliner animation according to them, naturally. We also collaborated with Fritz-Kola to develop a special edition bottle available only at our collaborating Spätis and the festival. Along with the Späti stories, we developed a poster campaign in which we invited illustrators to share their own vision of “In Berlin, only animation beats reality.”. These posters resulted in a series of vibrant, colourful prints spread across Berlin’s most creative areas and train stations.
Media Type	Case Study
Length	60 seconds
Illustrator	Jo Taylor
Client Services Director	Jonathan Hill
Director	Sven Schrader
Editor	Sven Schrader
Photographer	Sven Schrader
Executive Creative Director	Ricardo Wolff
Photographer	Ricardo Wolff
Illustrator	Juan Molinet
Art Director	Bruno Oppido
Agency Producer	Fabian Barz
Art Director	Ana Conrado
Agency Producer	Allison Markert
Chief Creative Officer	Gabriel Mattar
Business Director	Bjoern Wilke
Illustrator	Egle Zvirblyte
Illustrator	Inga Ziemele
Strategist	Odile Breffa
Copywriter	Giovanna Pereira
Copywriter	Nicolas Holz
Account Manager	Sophia Hollis
Illustrator	Fabio Benê
Illustrator	Robin Davey
Illustrator	Rik Nieuwdorp
Illustrator	Teco de Luccia
Illustrator	Anete Melece
Illustrator	Cyril Pedrosa
Director	Ljubisa Djukic
Illustrator	Ljubisa Djukic
Photographer	Fernanda Viana Dias
Advertising Manager	Pia Djukic
Advertising Manager	Lucia Deyi
Advertising Manager	Daniel Demele
Advertising Manager	Jen Cruz
Advertising Manager	Monira Kamal
Advertising Manager	Lukas Thiele
Advertising Manager	Mario Gorniok
Audio Post Production	DaHouse
Production Company	Dyrdee Productions