Title | Kitchen |
Agency | Clemenger BBDO |
Campaign | Binge Drinking - Alcohol Advisory Council of New Zealand |
Advertiser | Alcohol Advisory Council of New Zealand |
Brand | Alcohol Advisory Council of New Zealand |
Posted | May 2007 |
Product | Anti Binge Drinking |
Business Sector | Anti-Drug/Alcohol/Tobacco Message |
Tagline | It's not the drinking. It's how we're drinking. |
Story | The campaign demonstrates the misery caused when alcohol takes over. It is sympathetic and non judgemental. A diverse range of problem drinkers have one thing in common - pain. |
Philosophy | Help is just a call away. The Alcohol Drug Helpline understand the pain of alcohol misuse. |
Problem | Get problem drinkers who feel trapped in a world ravaged by their drinking, to take the first step to getting their life under control. |
Result | Double the number of calls to the helpline. |
Media Type | |
Art Director | Brigid Alkema |
Copywriter | Brigid Alkema |
Executive Creative Director | Philip Andrew |
Account Director | Shelley Dalton |
Graphic Designer | Geoff Francis |
Creative Director | Mark Harricks |
Photographer | Jono Rotman |
Art Director | Paul Young |
Copywriter | Paul Young |