White Claw Vodka + Soda / White Claw Premium Vodka - "Smooove Sundown "

VCCP US

VCCP US New York, United States

1747

Brand: White Claw Vodka + Soda / White Claw Premium Vodka
Country: United States

Advertiser: White Claw Hard Seltzer

Title	Smooove Sundown
Agency	VCCP US
Campaign	Smooove Thoughts
Advertiser	White Claw Hard Seltzer
Brand	White Claw Vodka + Soda / White Claw Premium Vodka
Date of First Broadcast/Publication	2023 / 4
Business Sector	Spirits, Fortified Wines
Story	JB shares his thoughts on what it takes to have the perfect vodka soda at just the right time in the early evening. The transition moment from day to night is the perfect time to enjoy White Claw Vodka + Soda – even if a falcon won’t be any help.
Philosophy	After taking the world by storm with its number one-selling seltzer, White Claw is diving into the vodka category with its new White Claw Premium Vodka and White Claw Vodka + Soda. Introduced earlier this month, White Claw Premium Vodka is the world’s first Triple Wave Filtered™ vodka, a first-of-its kind filtration process that uses tremendous pressure, equal to three 30-foot waves, to create a vodka with distinct taste, aroma, and smoothness. Because White Claw created a way to make smoother vodka, it had to invent a new way to talk about it – it’s smoother than smooth, it’s the “smooovest.” Today, the brand is also announcing the king of smooth, JB Smoove as its new “Smooove Amabassador.” In a new 360-campaign, also launching today, JB Smoove is sharing his “Smooove Thoughts” on White Claw Premium Vodka. In his signature style, JB is smoooveness personified as he explains how a change in law and a secret process enabled White Claw to create the World’s Smooovest Vodka. The integrated marketing campaign highlights the new White Claw Premium Vodka and Vodka + Soda and features: · Four digital spots (OLV), · Out of home advertising in New York, Chicago and Los Angeles, · POS · Public relations and influencer support · Social content o Fans are invited to celebrate the launch of the new premium vodka by sharing the #smooovest things in their world on Instagram
Media Type	Digital
Length	15 seconds
VFX Company	The Mill New York
Account Management	Philip Higham
Account Management	Nick Hodkinson
Account Management	Jordan Wood
Account Management	Noelle Mulholland
Account Management	Allegra Dowding
Creative Team	Darren Bailes
Creative Team	Brian Caruso
Creative Team	Marthon Pucci
Strategy Team	Jonny Shaw
Strategy Team	Alex Scott-Malden
Production	Edmund Thorn
Production	Slavica Delevic
Director	Natalie Prisco
Production Company	Community Films
Sound Design and Mix	Heard City
Editor	Aaron Langley
Editing Company	Cosmo Street
Actor / Celebrity	JB Smoove