NetFlorist - "Say It With a Cactus"

FCB Cape Town

FCB Cape Town Cape Town, South Africa

2199

Title	Say It With a Cactus
Agency	FCB Cape Town
Campaign	Say It With a Cactus
Advertiser	NetFlorist
Brand	NetFlorist
Date of First Broadcast/Publication	2019
Business Sector	Drugstores, Specialty Stores
Philosophy	Nothing says I love you quite like flowers. But flowers need water. And sending them during Cape Town’s worst drought in 100 years was in-sensitive. Netflorist, South Africa’s biggest online florist, had to act fast: as the Cape was drying up, so was business. Instead of telling people to say it with flowers, Netflorist told them to say it with a cactus. But after years of tradition, people needed convincing. So, for every cactus sent, we donated R10 to the National Drought Relief fund, on their behalf. Results: a 46% spike in sales, and thousands of Rands donated to the Drought Relief Fund.
Media Type	Digital
Chief Creative Officer	Mike Barnwell
Executive Creative Director	Camilla Clerke
Designer	Matthew Crisp
Copywriter	Chane Keyser
Business Director	Lesley-Anne van der Nest
Account Manager	Alexander Forrester
Project Manager	Robyn Silverstone
Advertising Agency	HelloFCB+
Advertising Agency	FCB Cape Town & Hellocomputer