Adam Thompson
Art Director at Bartle Bogle Hegarty
Auckland, New Zealand
TitleBring Down the King
Agency
Campaign Bring Down the King
Advertiser Sky
Brand Sky (Games of Thrones)
Date of First Broadcast/Publication
Story

In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.
Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.
DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling. 

Media Type Events
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