Title | Forever |
Agency | Brainchild Creative |
Campaign | Long Now Museum - The Long Now Foundation |
Advertiser | The Long Now Foundation |
Brand | Long Now Museum & Store |
Posted | May 2007 |
Business Sector | Museums & Monuments |
Tagline | Think Ahead |
Story | The Long Now Museum is the world's first exhibit dedicated to the next 10,000 years. Our goal was to build awareness and retail traffic. |
Philosophy | Our strategy was to get people to think how a museum with such a long range perspective would differ - in interesting ways - from other displays geared to the past. Moreover, do so in a way that builds on the retail footprint of the facility, capturing greater share of attention from passing tourists. |
Problem | New museum, virtually zero awareness, very competitive environment for this kind of facility. |
Result | Instant spike in people coming into the museum. Actual retail results in the store pending. |
Media Type | |
Market | United States |
Photographer | Rolfe Horne |
Account Director | Deborah Loeb |
Creative Director | jef Loeb |
Copywriter | jef Loeb |
Photographer | Curtis Meyers |
Art Director | David Swope |
Production Company | Rapid |