DNA Test - "Invisible Connections"

Wunderman Thompson

Wunderman Thompson Sâo Paulo, Brazil

5737

Brand: DNA Test
Country: Brazil

Advertiser: Genera

Title	Invisible Connections
Agency	Wunderman Thompson
Campaign	Invisible Connections
Advertiser	Genera
Brand	DNA Test
Date of First Broadcast/Publication	2021 / 5
Business Sector	Industrial Equipment & Machinery
Story	Genera, a pioneer and largest company focused on personal genomics in Brazil, which offers a platform for testing ancestry and personalized health, decided to value the bond of love between a mother and adopted daughter, showing the connections they have in common through the your DNA. The campaign Invisible Connections created by Wunderman Thompson Brazil, follows the entire journey of Sônia (mother) and Ana Lúcia (daughter) in collecting the DNA test until the moment they receive the result of their genetic tests and check their common connections. They discover, for example, that both have a tendency to bitter taste, lack of vitamin C, a tendency to Type 2 Diabetes. Both act well under strong pressure and for both caffeine does not increase anxiety or cause you to lose sleep. The idea of Genera's action is to value the invisible connections that exist between mothers and adopted children, valuing that despite the physical differences, there are many connections in common in this love. "Nobody wants or needs to legitimize anything because the relationship is more than real and true; rather, it shows the things in common that they always had", explains Adriano Sato, copywriter of WT Brasil.
Media Type	Web Film
Length	155 seconds
Chief Creative Officer	Keka Morelle
Creative Director	Murilo Melo
Creative Director	Gabriel Sotero
Copywriter	Adriano Sato
Copywriter	Kiko Borger
Art Director	Raul Lima
Art Director	Lucas Buled
Account Director	Fernanda Ricci
Account Manager	Sergio Porro
Account Manager	Denise Frasseto
Chief Strategy Officer	Stella Pirani
Media Director	Luiza Camara Valente
Media Director	Vitoria Soares
Media Director	Caroline Gonçalves
Media Director	Arthur Alvarenga
Strategist	Marcus Pesavento
Strategist	Luiz Miranda
PR	Andrea Assef
PR	Hellen Araujo
RTV	Maisa Delgado
RTV	Caroline Pivato
Production Company	MyMama Entertainment
Director	Urso Morto
Executive Producer	André Pinho
Executive Producer	Mayra Auad
Account Director	Pati Caldas
Coordination Director	João da Terra
Coordination Assistant	Juliana Sena
Director of Photography (DOP)	Urso Morto
Head of Production	Latino Melo
Line Producer	Michel Luz
Cast	Flavia Cocozza
Research	Ghost A/S
Research	Julia Pellizzer
Editor	Marcelo Vogelaar
Completion	Daniel Amaro
Completion	Murillo Moura
Post Production	Fernando Branco
Colorist	Lucas Campos Melo
Sound Production	Carbono Sound Lab
Music Producer	Zé Godoy
Sound Design Company	Caio Zan
Coordination	Ligia Barros
Account Service	Gabi Takan
Advertising Manager	Ricardo di Lazzaro
Advertising Manager	Talita de Melo Costa