Title | House of Cards |
Agency | woods witt dealy and sons, inc. |
Campaign | House of Cards |
Advertiser | NBC |
Brand | CNBC Originals |
Posted | February 2009 |
Product | House of Cards |
Business Sector | TV/Radio Programs & Stations |
Story | WWD&S is creating an ongoing print campaign to attract viewers to CNBC Original Programming. While CNBC is "must see" all day long in the financial community, its original primetime programming takes a more informative and often entertaining look at topics of interest to both financial and consumer audiences, in a documentary format. The campaign's goal is to create awareness and interest in the individual shows, and to establish the CNBC Originals brand as "destination TV." |
Media Type | Newspaper |
Executive Creative Director | Gill Witt |
Chief Creative Officer | Gill Witt |
Art Director | Gill Witt |
Executive Creative Director | Harry Woods |
Chief Creative Officer | Harry Woods |
Copywriter | Harry Woods |
Agency Producer | April Kandel |
Account Executive | Phyllis Dealy |
Creative Partner | Victoria Todis |