| Title | Placeb’eau |
| Agency | Happiness Brussels, an FCB Alliance |
| Campaign | Placeb’eau |
| Advertiser | Spadel |
| Brand | Spa |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Philosophy | Here are two statistically proven facts about Belgians: 2 out of 3 Belgians do not drink enough water. On the other hand, these same Belgians are world champions when it comes to popping all kinds of pills to improve their health. Newpharma even registered an increase of more than 40% in the purchase of vitamins and food supplements since 2020. So, capitalizing on this trend, how do you get more Belgians to drink more water? Right, there's a pill for that! SPA® introduces Placeb'eau. A new pill, with many health benefits. Including these: aiding digestion, maintaining normal bodily functions, maintaining normal cognitive functions, improving energy levels, regulating body temperature, promoting liver function, and many more. So, what's in this pill? Absolutely nothing. Just take it 8 times a day, with a glass of pure water. Because obviously, it’s not about the pill, but about the glass of water you’re having with it. Placeb'eau is SPA®'s cheeky way of reminding and encouraging all Belgians to drink more water, and in doing so, to take better care of their health. The pills are available for free in pharmacies and bio shops across Belgium, via family doctors and on the SPA® website. An act of pure generosity by Belgiums most iconic waterbrand. The campaign played out across many different channels. |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Advertising Manager | Mélanie Decelle |
| Advertising Manager | Séverine Du Champs |
| Advertising Manager | Zocha Mikolajczyk |
| Advertising Manager | Marianne Van Lathem |
| Advertising Manager | Tamara Daumerie |
| Executive Creative Management | Karen Corrigan |
| Chief Creative Officer | Geoffrey Hantson |
| Executive Creative Director | Philippe Fass |
| Creative Content Director | Jil Dockx |
| Creative Content Director | Lode Vochten |
| Strategic Director | Isabelle Koelman |
| Connectivity Planner | Marine Vandenplas |
| Concept | Isabel Snellen |
| Concept | Frederik Clarysse |
| Content | Brent Roofthooft |
| Copywriter | Stéphane Opdenbosch |
| Copywriter | Dee Verwaertermeulen |
| Copywriter | Elmer Tazartez |
| Business Director | Kris Van Den Brandt |
| Account Management | Stef Cuypers |
| Account Management | Emmanuelle Hoet |
| Account Management | Yente Janssen |
| Art Director | Iliana Couvez |
| Head of Design | Dries Lauwers |
| Graphic Designer | Lore Snauwaert |
| Graphic Designer | Karel Chanterie |
| Graphic Designer | Jonathan Kalifat |
| DTP | Loïc Lenoble |
| Head of Production | Bart Vande Maele |
| Head of Production | Arthur De Wachter |
| Head of Motion | Remke Faber |
| Motion Designer | Simon Schuurman |
| Motion Designer | Bart Callaerts |
| Director of Photography (DOP) | Thomas Ost |
| Director | Simon Schuurman |
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