| Title | Disappearing Stains |
| Agency | Grey United |
| Campaign | Disappearing Stains |
| Advertiser | Procter & Gamble |
| Brand | Ace |
| Date of First Broadcast/Publication | 2008 / 4 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | ACE BLEACH MAKES INK STAINS DISAPPEAR UNDER YOUR EYES |
| Story | Ace Bleach is the ultimate stainbuster and these ads demonstrates its stain removal power to the viewer by actually letting the stain disappear, leaving only a white, immaculate fabric. The idea leverages on the blind spot we all have in our eyes and the ability of the brain to reconstruct the missing information filling the emtpy space with the same texture and color that surround it. |
| Media Type | Magazine |
| Market | Italy |
| Executive Creative Director | francesco emiliani |
| Creative Director | Barbara Cicalini |
| Art Director | Daniele Freuli |
| Copywriter | Barbara Cicalini |
| Photographer | Andrea Pisapia |