| Title | Make Your Move |
| Agency | Connelly Partners |
| Campaign | Make Your Move |
| Advertiser | Connelly Partners |
| Brand | Salem Five Bank |
| Posted | September 2020 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | Salem Five Bank, in partnership with its longtime AOR Connelly Partners, launched a new brand platform and campaign called “Make Your Move.” The new work brings a modern and punchy feel with crisp creative that draws you in. Salem Five is moving from the notion of being a sophisticated community bank to a “can’t miss” regional player offering lending, insurance, wealth management services, commercial, small business and more. This energetic new work is a mantra for the entire organization and serves as a relatable platform for all employees and customers. The fully integrated campaign leverages a flexible platform, polished, and bold creative and an always-on, geographically targeted media strategy that will motivate prospects to learn more and ultimately, add Salem Five to the top of their consideration set. The campaign will run through December and includes TV, radio, OOH, digital, print and in-branch signage. Strategy and creative development began a year ago and was re-tooled for a time when more people would be willing to move forward. |
| Media Type | Television |
| Length | |
| Chief Marketing Officer, Salem Five | Joe Bartolotta |
| VP, Director of Advertising, Salem Five | Alison McCarthy |
| Integrated Marketing Manager, Salem Five | Sarah Sargent |
| Executive Group Creative Director | John Petruney |
| Art Director | Maddie Brown |
| Senior Production Manager | Mark Gardner |
| Design Studio Director | Laura Lyverse |
| Senior Partner/Director of Brand Leadership | Dana Wantman |
| Management Supervisor | Jackie Posner |
| Brand Manager | Ashley Alemian |
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