| Title | Lights Off |
| Brief | Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night. |
| Agency |
lg2
|
| Campaign |
Lights Off
|
| Advertiser |
Casper
|
| Brand |
Casper
|
| Posted | December 2020 |
| Business Sector | Home Appliances, Furniture & Gardening
|
| Story | Toronto is one of the top 5 light-polluted cities in the world. One of the biggest contributors is the intense light that comes from digital billboards. Often shining directly into nearby residents' homes, severely impacted their sleep. So, Casper decided to buy up these billboards, and turn them dark at night. |
| Media Type |
Case Study
|
| Executive Creative Director |
Chris Hirsch
|
| Executive Creative Director |
Nellie Kim
|
| Art Director |
Liam Johnston
|
| Copywriter |
Simon Rogers
|
| Account Manager |
Elizabeth Elliot
|
| Account Manager |
Amanda Katz
|
| Director |
Jesse Louttit
|
| Editor |
Cam Anderson
|
| Colorist |
Yuri Cabrera
|
| Music |
Toast
|
| Music |
Jam Post
|
| Sound |
Toast
|
| Sound |
Jam Post
|
| Agency Producer |
Hanna Bratt
|