| Title | Love Driving |
| Agency | FCB South Africa |
| Campaign | Love letter |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Corolla |
| Posted | September 2018 |
| Business Sector | Cars |
| Story | This Heritage Month, Toyota South Africa and its long-standing agency, FCB Joburg, have created a ‘beaded billboard’ with the help of KwaZulu-Natal community-based NGO Woza Moya to celebrate the love Toyota Corolla owners feel every time they drive their cars and celebrate the Corolla heritage. In the Zulu culture, love letters are traditionally crafted out of beadwork by Zulu women, each is a work of art and totally unique. This truly South African declaration of love seemed like a fitting way to celebrate South Africa’s most-loved car. |
| Media Type | Case Study |
| Length | |
| Print Producer | Monica Maloka |
| Strategy/Planning | Stuart Sims |
| Strategy/Planning | Jason Doyle |
| Art Director | Thato Moatlhodi |
| Art Director | Julie Thorogood |
| Creative Director | Janine Kleinschmidt |
| Creative Director | Tian van den Heever |
| Copywriter | Marina Andreoli |
| Copywriter | Esti de Beer |
| Executive Business Director | Reagen Kok |
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