Humanity & Inclusion - "After the News"

STRIKE

STRIKE Paris, France

Awards

8606

This ad is part of the ACT Responsible Collection

Brand: Humanity & Inclusion
Country: France

Advertiser: Handicap International

Title	After the News
Brief	We witness various scenes of reporters covering disasters around the world: war, earthquakes, storms. After their striking news reports, each journalist crew packs up their gear, preparing to move on to the next assignment. Strangely, in parallel, the sun begins to shine once again, the injured rise from their stretchers, remove their oxygen masks, as if nothing had happened, as if these tragedies lasted only the duration of the news.The voiceover then explains:
Agency	STRIKE
Campaign	After the News
Advertiser	Handicap International
Brand	Humanity & Inclusion
Date of First Broadcast/Publication	2023 / 8
Business Sector	Charities, Foundations, Volunteers
Story	The campaign invites the public to step back and question the frenetic pace of current events and the notion of long-term commitment. This is the first communication campaign to use real-time 3D technology in France.
Story (original language)	La campagne invite à une prise de recul, et amène le public à se questionner sur le rythme frénétique de l’actualité et la notion d’engagement de long terme. Il s’agit de la première campagne de communication réalisée grâce à la technologie 3D temps réel en France
Problem	A disaster doesn't stop at what you see: a long-term response is needed to help people return to life as normally as possible, strengthen their resilience and contribute to global, sustainable development.
Problem (original language)	Un désastre ne s’arrête pas à ce que l’on en voit : il est nécessaire d’apporter une réponse sur le temps long pour accompagner au mieux les individus à retrouver une vie la plus normale possible, renforcer leur résilience et contribuer à un développement global et pérenne.
Media Type	Television
Length	101 seconds
Advertising Manager	Sylvain Ogier
Advertising Manager	Yasmine Silem
Advertising Manager	Elsa Esteves
Chief Executive Officer (CEO)	Jérôme Gonfond
Chief Strategy Officer	Pierre Bellefleur
Creative Director	Rémi Lascault
Art Director	Alba Menendez
Copywriter	Jeanne Perrone
Producer	Mélina Audoux
Production Company	Dust Films
Executive Producer	Victor Simonnet
Post Production	Digital District
Production Company	Les Enfants
Director	Olivier Staub