Duracell - "Bunny saves Christmas"

Wunderman Thompson UK

Wunderman Thompson UK London, United Kingdom

3167

Brand: Duracell
Country: United Kingdom

Advertiser: Duracell

Title	Bunny saves Christmas
Agency	Wunderman Thompson UK
Campaign	Bunny saves Christmas
Advertiser	Duracell
Brand	Duracell
Date of First Broadcast/Publication	2023 / 11
Business Sector	Batteries (Except Car Batteries), Light Bulbs
Philosophy	The Duracell Bunny saves Santa from a Christmas blackout in the battery brand’s first festive campaign in five years. When it comes to planning a magical family Christmas, the slightest thing can bring the whole event crashing down. As every parent knows, it’s easy to forget an overlooked essential – the batteries for those new toys under the tree. ‘Bunny saves Christmas’, a new integrated campaign from Wunderman Thompson UK, and Bunny’s first festive outing in half a decade, is here to make sure that nothing gets in the way of a magical Christmas, thanks to Duracell Optimum battery’s superior performance. The campaign launches on 1st November, and will run throughout the festive season, until the end of December, with activity live across EMEA and South America*. The campaign will be led with a hero TV spot, and Bunny’s mission to power up the holidays also extends across out-of-home, Facebook, Instagram, TikTok, and in-store activations. The hero TV spot shows Santa’s sleigh flying above a wintry forest, when the red-nosed reindeer, who is lighting the way, loses power and comes crashing down to the ground. But all is not lost as the Duracell Bunny speeds in, opening up the reindeer’s nose to reveal ordinary batteries. While an embarrassed-looking Santa looks on, the Bunny swaps in Duracell Optimum batteries. The reindeer’s nose immediately lights up, illuminating the forest around him even brighter than before and getting the sleigh back on track. The Bunny adds a sack of Duracell batteries to Santa’s sleigh, noting that ‘the toys are going to need them too’ before he continues his journey. The ad ends with the call to action: “Don’t risk it, choose Duracell. The TV spot will also run in 20, 15 and 10-second versions, with executions across social bringing Bunny’s boundless energy to persuade people to choose Duracell this Christmas. Supporting ads will run across Facebook, Instagram and TikTok.
Media Type	Television
Length	30 seconds
Market	France
Executive Creative Director	Tom Drew
Creative Director	Jason Berry
Creative Director	Antony Bell
Senior Creative	Alex Horlock
Senior Creative	Brett James
Executive Strategy Director	Neil Godber
Strategy Director	Jonny Park
Business Director	Lizzie Alleyne
Business Director	Teodora Ninova
Senior Account Director	Victoria Riggio
Senior Account Manager	Kat Sarantopoulou
Senior Account Manager	Rudi Macloskey
Senior Agency Producer	Charlie Woodall
Associate Project Director	Katie Oldfield
Project Manager	Lauren Stubbs
Media Agency	EssenceMediacom
Production Company	Hogarth Worldwide
Production Company	The Mill Paris
Director	Geoffroy BARBET-MASSIN
Grade Artist	Nicolas Gautier
Grade Assistant	Violette Madrid-Labeyrie
VFX/Post Production	Supervision
VFX Executive Producer	Fabien LECLERC
VFX Producer	Marie-Cécile Juglair
VFX Producer	Kahina Lamblin
CG Supervisor	Vincent Coni
CG Supervisor	Alexandre Corcoy
VFX Coordinator	Mathilde COHEN-SELMON
VFX Coordinator	Milan Vicet
VFX Coordinator	Alexandre DUPOUY
CG Modelling	Xin PANG
CG Modelling	Stéphane DUFOURNIER
CG Artist	Vincent Coni
CG Artist	Alexandre Corcoy
CG Artist	Guillaume THEBAULT
Matte Painting	Alexia FERY
Fur	Marion Respaud
Rigging	Marine Sisnaki
Rigging	Agathe DE CACQUERAY
Animation	Pamella NABAIS
Animation	Tristan DOMENJUS
Animation	Ferdinand BOUTARD
Animation	Alban Lelièvre
Animation	Geoffroy BARBET-MASSIN
FX Artist	Felix GUGLIELMI
Lighting	Guillaume Dadaglio
Lighting	Guillaume THEBAULT
Compositing	Vivien Ebran
Compositing	Killian Roy