| Title | Names for Change |
| Agency | McKinney |
| Campaign | Names for Change |
| Advertiser | McKinney |
| Brand | Urban Ministries of Durham |
| Date of First Broadcast/Publication | 2013 / 11 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | It's just stuff. Until you don't have it. |
| Story | Local homeless shelter Urban Ministries of Durham is selling the naming rights to every item in the shelter – from toilets to teddy bears to tomato sauce. All to help more people get from homelessness into homes of their own. |
| Media Type | Web Site |
| More Information | http://namesforchange.org |
| Chief Creative Officer | Jonathan Cude |
| Art Director | Nick Jones |
| Copywriter | Jenny Nicholson |
| Experience Designer | Carmen Bocanegra |
| Interactive Producer | Nora Mishriky |
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