Norauto - "Moving you every mile of the way"

BETC Paris

BETC Paris Pantin, France

1917

Title	Moving you every mile of the way
Agency	BETC Paris
Campaign	Moving you every mile of the way
Advertiser	Norauto
Brand	Norauto
Posted	March 2022
Business Sector	Automotive Accessories & Services
Story	To show the fundamental role of the brand in the transition towards the future, Norauto selected BETC Paris x BETC Fullsix to create a new strategic platform and execute a new brand campaign. The campaign will be supported by a 90 second film "Moving you every mile of the way" that highlights the services and commitments of Norauto. This campaign is a first step for the brand in affirming its new brand mission: mile after mile, we also drive motorists forward. This promise of sustainable mobility is shown in the film with the father/daughter duo. So different from each other, yet they manage to bridge the generational gap between themselves, thanks to mutual learning about small daily acts, be it on the road or in the house. Together, they are building a more virtuous future, with the support and assistance from Norauto.
Media Type	Digital
Length	90 seconds
Executive Creative Director	Olivier Apers
Associate Creative Director	David Dérouët
Copywriter	Olivier Deltour
Creative Producer	Guillaume Denecker
Director	Benjamin Parent
Production Company	HENRY
Producer	JEAN OZANNAT
Production Director	Gaëlle Delaporte
Executive Production	Czar
Post-Production	Everest Studio
Post-Producer	Sébastien Gros
Editor	Eric Jacquemin
Digital Agency	BETC Fullsix