Just Eat - "Get Stuck In"

McCann London

McCann London London, United Kingdom

4933

Brand: Just Eat
Country: United Kingdom

Advertiser: Just Eat

Title	Get Stuck In
Agency	McCann London
Campaign	Get Stuck In
Advertiser	Just Eat
Brand	Just Eat
Date of First Broadcast/Publication	2022 / 6
Business Sector	Other Online Services
Philosophy	Just Eat is coupling up with Love Island once again for another long hot summer. Now in its third year, the partnership returns with the ‘Get stuck in’ sponsorship campaign, created by McCann London. It reunites lovebirds Izzy and Lloyd, and geckos Gaz and Oz, along with two new villa arrivals - Cam the chameleon and Tina the turtle. The two new characters are voiced by comedian, actor and writers, Roisin Conaty and Isy Suttie. The original cast of British rapper and singer/songwriter Lady Leshurr, and comedians Inel Tomlinson, Tez Ilyas and Jamali Maddix continue to voice the popular characters, providing a diverse range of accents from across the UK. Like every meme-filled whatsapp group, the animatronic characters can’t help but comment on the comings and goings in the villa, weaving in the iconic catchphrases, and discussing their love of delicious food. All idents close on a beautiful shot of a meal, not only showcasing the broad range available on the food delivery app, but whetting audience appetite and putting Just Eat top of mind when hunger strikes. For the first time, Just Eat will also feature its branded restaurants partners, incorporating McDonald’s, Greggs, Creams and German Doner Kebab within the campaign, demonstrating how its offering can satisfy cravings at any time of day, any day of the week. The 15”, 10” & 5” idents, narrated by Love Island voiceover Iain Stirling, will run across TV, VOD and social, created by McCann London and produced through Craft. Social strategy and creative were managed by Byte London, with PR delivered by Mischief. The campaign breaks on Monday 6th June, with the hotly anticipated launch of the new Love Island series on ITV2. Just Eat also returns as co-sponsor of the Love Island: The Morning After podcast. The animatronics are designed, built and puppeteered by the best in class and award-winning John Nolan studio. They have evolved the original creatures, both inside and out, and have created the two new characters with incredible attention to detail. All six characters are more life-like, charming and tactile than ever before. The campaign was created by Adam Taylor-Smith and Stephen Yeates and directed by Terri Timely through Park Pictures. This work comes hot on the heels of Just Eat’s new global campaign featuring Katy Perry, which launched on 18th May.
Media Type	Sponsoring
Length	112 seconds
Creative Director	Alexei Berwitz
Creative Director	Rob Webster
Director	Terri Timely
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Managing Partner	Tommy Smith
Creative Team	Stephen Yeates
Sound Designer	Culum Simpson
Global Art Director	Emma Williams
Chief Strategy Officer	Theo Izzard-Brown
Head of Integrated Production	Sophie Chapman-Andrews
Producer	Jacob Gardner
Creative Team	Adam Taylor-Smith
Food Stylist	Katie Giovanni
Head of Design	Lisa Carrana
Producer	Grace Thorpe
Executive Producer	Amos Usiskin
Business Affairs	Val Boyce
Marketing Director	Matt Bushby
Head of Marketing	Victoria Gold
Marketing Manager	Alice Saleh
Colorist	Pete Oppersdorff
Production Company	Park Pictures
Sound	String & Tins
Production Company	Craft London
Social Media Agency	Byte London
Puppeteers and animatronics	John Nolan Studio
Senior Marketing Executive	Vinay Patel
Marketing Project Manager	Katie Wood
Senior Account Director	Francesca Goring
Planner Director	Natalie Lau
Senior Planner	Ipeknaz Erel
Project Director	Steph Dix
Account Associate	Sophie O’Brien
Chief Production Officer	Ben Clark
Implementation Director / Production Supervisor	Daniela Fornabaio
Voice Talent	Iain Stirling
Voice Talent	Lady Leshurr
Voice Talent	Inel Tomlinson
Voice Talent	Tez Ilyas
Voice Talent	Jamali Maddix
Voice Talent	Roisin Conaty
Voice Talent	Isy Suttie
Executive Producer	Sophie Hubble
Producer	Annabel Ridley
Head of Sales	Bethany Reilly
Production Manager	Fred Deedes
Director of Photography (DOP)	Donovan Sell
Production Service Company	Company 247
Production Services Producer	Joana Burgues
Production Manager	Nacho Piñar
Production Designer	David Reig
Post Production	Stitch
Editor	Tim Hardy
Post Production	The Mill London
VFX Executive Producer	Ryan Hancocks
VFX Supervisor	Dan Lorenzini
VFX Supervisor	Lora Nikolaeva
Sound Producer	Maddy Lebel
Media Agency	UM London
Implementation Director / Production Superviso	Aurelia Aziza