McDonald's - "Rare Words"

TBWA Buenos Aires

TBWA Buenos Aires Buenos Aires, Argentina

7268

Title	Rare Words
Title (original language)	Palabras raras
Agency	TBWA Buenos Aires
Campaign	Rare Words
Advertiser	Arcos Dorados
Brand	McDonald's
Date of First Broadcast/Publication	2021 / 9
Business Sector	Restaurants & Fast Food
Philosophy	By eliminating artificial colors and flavors from its children's menus, McDonald’s communicates in a fun way, through its favorite customers, that flavorings, artificial, colorings and other “weird words” will no longer be present in the popular Happy Meal. The spot is aimed at audiences throughout Latin America.
Media Type	Television
Length	54 seconds
Production Company	Landia
Creative Team	Juan Cruz Bazterrica
Creative Team	Roberto Lestón
Creative Team	Lisandro Grandal
Creative Team	Gonzalo Gaitán
Creative Team	Milagros Tammaro
Account Management Team	Vicky de Frankenberg
Account Management Team	Ana Geraldino
Account Management Team	Belén Pollaccia
Account Management Team	Belén Gonzalez
Account Management Team	Julieta Rochi
Agency Producer	Geraldine Pourciel
Producer	Ludmila Herms
Director	Alan Segal
Music	BAMBA MUSIC
Photographer	Martin Sigal
Production Company	Brite Productions
Producer	Guille Iriarte
Assistant Photographer	Francisco Odriozola
Assistant Photographer	Alan Roskyn
Retoucher	Fernando Stordeour