Title | The Future Will be Silent Too 2 |
Agency |
DDB Barcelona
|
Campaign |
The Future Will be Silent Too
|
Advertiser |
Volkswagen
|
Brand |
Audi
|
Date of First Broadcast/Publication |
2018 / 4
|
Business Sector | Cars
|
Philosophy | Audi always has a lot to say, even if silent. This time the car brand makes e-tron, its electric and silent technology, the main character in a new print campaign. The print ads represent the silent graphically through silent movie intertitles, showing different scenes in which the car is the main character. With the concept “The future will be silent too” Audi introduces an innovative technology that guarantees less emissions, more power, more autonomy and a totally soundless drive experience. |
Media Type |
Print
|
Executive Creative Director |
Jaume Badia
|
General Creative Director |
José María Roca de Viñals
|
Creative Director |
Guille Ramirez
|
Art Director |
Fran Arguijo
|
Copywriter |
Carlos Weil
|
Producer |
Ana Ortiz
|
Account Director |
Paqui González
|
Account Manager |
Vero Martín
|
Account Manager |
Rosa Ortega
|
Illustration and retouching |
Wild Pony Studio
|