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Evan Roberts
Evan Roberts
Chief Creative Officer at TBWA\Sydney
Melbourne, Australia
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TitleR Plates
Agency
Campaign R Plates
Advertiser mycar Tyre & Auto
Brand mycar Tyre & Auto
Date of First Broadcast/Publication 2022 / 10
Business Sector Automotive Accessories & Services
Story The cammpaign wants to highlight the importance of supporting those recovering from road trauma, and to help Australians get back behind the wheel with more confidence. 
The R Plate aims to encourage empathy from other road users, so returning drivers will feel less pressure, giving them time and space to recover.
The R Plate QR code connects drivers with links to local and national support services, making help available at any time as well as providing access to real stories and the science behind road trauma recovery. R Plates sees mycar Tyre & Auto continue to build on its People First brand platform.
Media Type Television
Length
Chief Creative Officer
Executive Creative Director
PR Executive Creative Director
Creative Director
Senior Copywriter
Senior Art Director
Senior Art Director
Head of Production
Digital Producer
Senior Integrated Producer
Design Director
Senior Digital Designer
Client Partner
PR Client Partner
Business Manager
PR Films Editor
PR Films Camera Assistant
Mixer
Strategy Director
Strategy Director
PR Senior Business Director
PR Senior Business Manager
PR Consultant
Social Client Partner
Social Senior Media Manager
PR Films Director
Director
Producer
Executive Producer
Photographer
PR Agency
Production Company
PR Agency
Media Agency

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