Title | Yoga |
Agency | b&a |
Campaign | Our Experts Treat Them All - OhioHealth |
Advertiser | OhioHealth |
Brand | OhioHealth |
Posted | December 2007 |
Product | Sports Medicine |
Business Sector | Hospitals, Healthcare facilities & Medical Services |
Tagline | Our Experts Treat Them All |
Story | OhioHealth Sports Medicine provides expert care to athletes in any league. You don't have to be a pro to benefit from the experts at OhioHealth Sports Medicine. |
Philosophy | To position OhioHealth Sports Medicine as the leading sports medicine provider for local professional sports teams as well as the everyday athlete. |
Problem | Potential patients perceived that a local competitor was the preferred provider for local professional athletes. We needed to raise awareness that OhioHealth was in fact the preferred provider for the pros because that would change the preference of potential patients. |
Media Type | Newspaper |
Market | United States |
Account Director | Michelle Guffey |
Brand Strategy | Tim Laubacher |
Photographer | Ted Rice |
Copywriter | Holly Roby |
Creative Director | Tiffany Wise |
Art Director | Tiffany Wise |
Production Company Producer | Casyle Wise |
Brand Strategy | Rebecca Thompson |